02 / TOOL PROFILE
Runway
Useful for concept footage and iterative shot development, with continuity and rights checks required before delivery.
Key facts first
- Price
- Freemium
- Platforms
- Web
- Availability
- Available
- Difficulty
- Intermediate
04 / OVERVIEW
What it does
A platform for generating and editing video from text, images, or existing clips.
06 / USE CASES
Concrete use cases
- Turn a written concept into a video study
- Animate a static visual reference
- Explore an alternative treatment for a clip
- Prepare concept shots for a campaign or story
07 / EDITORIAL CHECK
Pros, limitations, and cautions
Pros
- Accepts several starting points for video work
- Combines generation and editing in one workspace
- Free access supports workflow evaluation
Limitations and cautions
- Models and export entitlements vary by plan
- Generated motion can lose continuity
- People, brands, and supplied media require rights review
08 / PRICING
Pricing and free allowance
Freemium Free plan available
09 / START
Beginner quick start
- Define the shot purpose and expected length
- Write a concise subject and action description
- Validate the direction with short iterations
- Review frames and permissions before export